THE ORIGIN OF THE "PROPERTY INFO CAFE"

The consumption of coffee has become more and more a social event. You regularly see people "out for coffee" with friends and work colleagues. The popularity of coffee houses has seen a noticeable improvement in the quality of coffee being served. As a result of this chic, café-hopping lifestyle, many Australians have adopted a new language without even realising it. Words such as "Latte Grande" and "Mocha" can be heard in any of the thousands of cafés that have sprung up along the side walks of the inner city, in trendy suburbs along water front walkways and in shopping centres. Australia's already relaxed outdoor lifestyle has evolved a "café culture". Australia's new "café culture" is now as much a part of being Australian as is our love for sport or the weekend backyard BBQ.

Throughout the recent property boom the local café became "the" place to meet and discuss the current happenings of the property market such as hot properties, recent purchases, trends and the latest information on property related television programs such as "Hot Property" "Hot Auction", "Renovation Rescue" and "The Block". All of which has helped to educate the average Australian consumer about how the property industry works. This added knowledge has helped buyers and sellers relax when dealing with a real estate agent and to be more confident with their property dealings. Thus, the Property Info Café concept was born.

Other factors that have nurtured and encouraged the development of the Property Info Café concept, is the everyday use of high-tech communication devices. The impact of technology such as the Internet and advances in mobile phone design and use has had a major affect on the real estate industry and the way day to day real estate is done. Buyers and sellers are now able check all agents listings on the Internet at their leisure and are kept fully informed via agent's web site auto-responder systems. New property listings and price changes of properties matching their requirements are sent out by e-mails and/or SMS messages automatically.

The idea of being able to visit a local property information specialist, in a relaxed café environment appeals to most people and is quickly being accepted in Australia as it has been in the UK and America.

Property Info Café ~ Technology enriched real estate agency meets Café culture.